by David Brough
August 22, 2017 – Decorex is a fabulous opportunity for networking, meeting new interior decorator clients from around the world, and driving forward bespoke commissions.
Chelsea Cross member Beaumont & Fletcher are returning to Decorex for the second straight year. The popular trade show, which gathers home design suppliers showing off their latest inspirations, will run from September 17-20 at Syon Park, London.
Jana Durisova, Beaumont & Fletcher’s owner and head designer, said she wanted to return to the show again this year because Beaumont & Fletcher had a good response last year, and her team had the opportunity to come back with the same stand location in 2017.
Networking with new international interior decorator clients is a good reason to take part in Decorex, Jana said. UK-based interiors suppliers attract top-tier international decorator clients because of the high quality of products available in the UK and the strict regulations in force.
“We made a lot of contacts from the U.S. and Japan last year. We would not be able to tap into these contacts so easily if we did not take part in the show,” Jana said.
“We would not have the chance to be easily and randomly discovered by the right people. Even if we meet just two or three potential new clients, Decorex will have been worthwhile for us. Because of the size and complexity of our projects, they don’t come quickly or easily. So for us, the show is more about contact building. It is also about telling our existing contacts what is new.”
The weak pound since Britain voted in June 2016 to leave the EU, could also help bring more interior decorator visitors to Decorex from around the world this year.
“Prices for UK home interior commissions are now cheaper in terms of other currencies, and this may lead to more footfall at Decorex,” Jana said.
She said business had briefly slowed down at Beaumont & Fletcher due to caution after the Brexit vote, but had since recovered again.
Beaumont & Fletcher will be launching an eclectic variety of new fabrics, furniture items and embroideries at
These include Eriskay – a very smart UK-sourced wool in five colours, suitable for curtains, upholstery and embroidery, and gorgeous Oona semi sheer wool suitable for curtains.
The home design company will also introduce six new colours of their highly popular Capri silk velvet.
Beaumont & Fletcher’s embroidery is quite literally jaw-dropping; the patterns, designed singularly by Jana, vary from intensely stitched bamboo leaves and stalks to Chinese figures in historical scenes, to solid geometric shapes on silks and velvets.
The company produces couture collections as a starting point for its largely bespoke interiors commissions.
Beaumont & Fletcher’s stand location at Decorex is A32